Wednesday, 25 June 2014

Required for August 9th

To be posted on your G325 blog,

••• G325 - Introduction

A list of key terms,

A list of main theorists

An analyis, including screen shots of

SKET

Blurred lines video

Sia Chandelier video

Self-representation, using either parodies of Blurred Lines or Chandelier video as examples.

Make sure you use some of the key terms in your analysis.



••• A powerpoint 'Stereotypes of Women' complete and  illustrated with the key features of various stereotypes of women.

••• A summary of the theories of the following theorists, presented however you want to.

David CHANDLER
Richard DYER
Henry JENKINS
Anthony GIDDENS
Roland BARTHES
George GERBNER
Jean BAUDRILLARD
Laura MULVEY

••• An illustrated analysis of Brief Encounter (1945), using both the key words and theorists.

••• An illustrated essay 'Why is it so important to look at how women are represented in the media?' Again using key terms and theorists.

••• An illustrated essay with the title 'How you have used representation to create meaning in the film opening that you made this year?'
The essay should be include the key terms and some of the theorists we have looked at.

To be posted on your G324 blog

••• If I were to make a trailer post... with three main influences

••• If I were to make an advert post.... with three main influences

••• If I had to decide post..... with a rough outline of your influences and how you would do it.

••• An illustrated  powerpoint 'Codal Analysis' with THREE examples of your chosen product. For each one do a codal analysis with the following codes

Visual code
Audio code
Narrative code
Action code
Enigma code
Technical code

Embed the actual videos within your powerpoint once to have uploaded to slideshare.

NB - All this might seem a lot but all but one is just completing what we started in class. Enjoy your summer and look forward to reading your work and seeing you on results day! :)




Monday, 23 June 2014

All the two's - Web 2.0 and Media Studies 2.0

Very simply put, Web 2.0 is the web as we know it today.  Where web pages are not just static delivers of information in a still form, like a document but just on line.

Web 2.0  allows users not just to retrieve information but can now comment, allows the posting of pictures, graphics and video. Combine this with it allowing users to interact and join with each other, we have a system which can be used to display and share user generated content in a virtual world. Web 2.0 allows users to contribute, to be part of.

Examples of Web 2.0 include Facebook and Twitter, all blogging, YouTube ad other video sharing sites, FlickR, slideshare etc.

Media Studies 2.0 is an article by David Gautlett, says that the study of Media has changed or needs to change and should be more about the everyday meanings produced from a variety of audience members, that the texts we study should be joined by the user generated content found on YouTube and other DIY media, a recognition that the internet has fundamentally changed the way we engage with all media, that students already know how to read media,  recognise the importance and influence of widespread and participation.


Thursday, 19 June 2014

Pluralism v Hegemony

Why is this important?


Representation of women


Critics of the prevalent portrayals of women in the mass media observe possible negative consequences for various segments of the population, such as:

       Women of average or normal appearance feeling inadequate or less beautiful in comparison to the overwhelming use of extraordinarily attractive women.

       Unrealistic expectations by men of how women should look or behave.

       Stereotyping of women who are positively portrayed by or sexualized in the media, such as the theme of a "dumb blonde" or "blonde bimbo", limiting the societal and career opportunities for people who fit these stereotypes.

       Psychological disorders such as body dysmorphic disorder, anorexia, bulimia and so on.

       The excessively coercive nature of appeal to strong sexual instincts to sell products or promote media.

       Increase in the likelihood and acceptance of sexual violence

Representation in Minutes

Tuesday, 17 June 2014

Brief Encounter Homework required Thursday 19th

 Complete the Essay 'The Way women are represented in Brief Encounter"

Include the terms, stereotypes, dominant ideology, and hegemony.

Include at least FOUR  theorists.




Codal Analysis

Pick THREE examples of your chosen product, advert or trailer and do a very specific codal analysis of each one. The codes you should use are Visual code Audio code Narrative code Action code Enigma code Technical code. Present this as an illustrated powerpoint presentation and embed the actual vidoes after uploading to slideshare.

Brief Encounter (1945)

Thursday, 12 June 2014

Stereotypes

Thursdays lesson

Add to your post the theorists

 Anthony Giddens
David Chandler
Henry Jenkins

 with a brief description of their theories.

 Add in the key terms
 Ideologies
Dominant Ideologies
Hegemony

 Apply those to the texts that we have looked at, ie Sket, Blurred Lines Chandelier, apply the Jenkins to the self-representation we have looked at.

 Make and post a powerpoint on the different stereotypes of women complete with illustrations.

If I were to do an advert I would.....

 All work should be posted on your blog before the start of Tuesdays lesson.

Food marketing

Controversial?

Women in Advertising

Women in Media

Wednesday, 11 June 2014

Tuesdays work

Watch the opening of Sket
 Watch the explicit version of Blurred Lines
Watch Chandelier by Sia
Study the first 11 slides in Introduction to collective identity.
 Make a g325 blog.

 Make a post, listing the key terms at the start,
 Mediation,
 Denotation,
 Connotation,
 Objectification,
 Challenging Stereotypes,
 Conforming to Stereotypes,
 Self-representation

 and the key theorists

 Gerber
Baudrillard
Barthes
Dyer

 And write an analysis of the texts looking at representation of women applying the theorists.

 Then watch the parodys of both Blurred Lines and Chandelier on the blog and add to your post about self-representaion of women.

If I were to do a trailer I would.........