Thursday, 19 June 2014

Why is this important?


Representation of women


Critics of the prevalent portrayals of women in the mass media observe possible negative consequences for various segments of the population, such as:

       Women of average or normal appearance feeling inadequate or less beautiful in comparison to the overwhelming use of extraordinarily attractive women.

       Unrealistic expectations by men of how women should look or behave.

       Stereotyping of women who are positively portrayed by or sexualized in the media, such as the theme of a "dumb blonde" or "blonde bimbo", limiting the societal and career opportunities for people who fit these stereotypes.

       Psychological disorders such as body dysmorphic disorder, anorexia, bulimia and so on.

       The excessively coercive nature of appeal to strong sexual instincts to sell products or promote media.

       Increase in the likelihood and acceptance of sexual violence

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